This Privacy Policy explains how he77 collects, uses, stores, and protects the personal information of users of the he77 platform at he77.bet. We are committed to handling your data with care, transparency, and full respect for your privacy rights.
Scope: This policy applies to all users of he77.bet regardless of their location in Pakistan — whether you are accessing the platform from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else. By registering an account, you consent to the practices described herein.
Six core principles guide the way he77 handles every piece of personal data we collect from Pakistani users of our platform.
he77 does not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes. Your data belongs to you — full stop. It is used exclusively to operate and improve the he77 platform and to meet our regulatory obligations.
All data exchanged between your browser and the he77 platform is protected by industry-standard SSL/TLS encryption. This applies to login sessions, deposit transactions via JazzCash and EasyPaisa, and all account management actions — nothing travels in plain text.
he77 collects only the personal data that is strictly necessary for account operation, KYC compliance, payment processing, and responsible gaming obligations. We do not collect data we have no legitimate purpose for holding.
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, or as required by our international gaming license obligations. Once a retention period expires, data is securely deleted or anonymised.
Where he77 relies on your consent as the legal basis for processing — such as for marketing communications — you may withdraw that consent at any time by updating your account preferences or contacting our support team. Withdrawal of consent does not affect prior processing.
he77 operates under an international gaming license that imposes strict data protection and player privacy standards. Our data handling practices are subject to regulatory audit and must meet the requirements set by our licensing authority at all times.
he77 is an online casino and sports betting platform operating at he77.bet. References to "he77", "we", "us", or "our" in this Privacy Policy refer to the operating entity responsible for the he77 platform and its associated services.
he77 acts as the data controller in respect of personal data collected from users of the platform. This means that he77 determines the purposes and means by which your personal data is processed. Where he77 engages third-party service providers — such as payment processors or KYC verification partners — those parties act as data processors on our behalf, subject to written data processing agreements.
Questions about your data? Contact he77's support team at support@he77.bet — plain text, not a clickable link. We aim to respond within 48 hours.
he77 collects the following categories of personal data in connection with your use of the platform:
Note: he77 does not collect sensitive personal data such as biometric data, health information, or political opinions, except where a government ID provided during KYC incidentally contains such information as part of the document's standard format.
he77 collects personal data through the following channels:
When you register a he77 account, complete KYC verification, make a deposit or withdrawal, contact our support team, or update your account profile, you provide personal data to us directly. This is the primary source of identity and financial data we hold about you.
Technical and usage data is collected automatically when you access the he77 platform via cookies, log files, and similar tracking technologies. This data helps us maintain platform security, detect fraud, and improve the user experience for players across Pakistan.
In order to comply with our KYC obligations under our international gaming license, he77 may receive identity verification results and fraud signals from third-party verification service providers. These providers process your data on our behalf and are bound by data processing agreements.
When you conduct transactions via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, transaction confirmation data is received from the relevant payment processor to credit or debit your he77 account balance. he77 does not store full bank account numbers or mobile wallet PINs.
he77 uses your personal data for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity & contact data | Contract performance |
| Age verification (21+ enforcement) | Date of birth, ID documents | Legal obligation |
| Processing deposits and withdrawals | Financial data | Contract performance |
| KYC and anti-money laundering checks | Identity, financial, and transaction data | Legal obligation |
| Fraud prevention and platform security | Technical and usage data | Legitimate interests |
| Responsible gaming monitoring | Betting activity, session data | Legal obligation / legitimate interests |
| Customer support | Communications data, account data | Contract performance |
| Marketing communications (opt-in only) | Contact data, preferences | Consent |
| Platform analytics and improvement | Anonymised usage data | Legitimate interests |
| Regulatory reporting | Identity, financial, and activity data | Legal obligation |
he77 processes your personal data on one or more of the following legal bases, as indicated in the table in Section 4:
he77 does not sell your personal data. We share your data only in the following limited circumstances:
Transaction data is shared with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank solely to process deposits and withdrawals. Each processor operates under its own privacy policy and applicable Pakistani financial regulations.
Identity documents and verification data are shared with our licensed KYC partners solely for the purpose of fulfilling our age verification and anti-money laundering obligations. These partners are contractually prohibited from using your data for any other purpose.
he77 may be required to disclose personal data to regulatory bodies, law enforcement agencies, or courts where required by our gaming license conditions or by applicable law. he77 will only disclose the minimum data necessary to satisfy the relevant legal requirement.
Data may be processed by cloud hosting, analytics, and security service providers acting as data processors on he77's behalf. All such providers are subject to written data processing agreements and are prohibited from using your data for their own purposes.
Important: he77 will never share your personal data with third-party advertisers, data brokers, or any party whose primary purpose is commercial exploitation of personal data.
The he77 platform uses cookies and similar tracking technologies to maintain session integrity, detect fraud, and understand how users interact with our platform. The following categories of cookies are used:
You may manage your cookie preferences through your browser settings. Blocking strictly necessary cookies will impair your ability to log in and use the he77 platform. Blocking non-essential cookies will not affect your ability to place bets or access your account.
he77 retains personal data for the periods set out below, after which data is securely deleted or irreversibly anonymised:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | Duration of account + 5 years after closure | Gaming license obligation |
| Transaction records (PKR deposits/withdrawals) | 7 years from transaction date | AML regulatory requirement |
| KYC documents | 5 years from account closure | Licensing and AML obligation |
| Betting and gaming activity logs | 3 years from date of activity | Dispute resolution and licensing |
| Support communications | 2 years from last interaction | Legitimate interests / dispute resolution |
| Marketing preferences | Until consent withdrawn or account closed | Consent-based processing |
| Technical / session logs | 90 days | Security and fraud detection |
As a he77 user, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@he77.bet. he77 will respond within 30 days of receiving a valid request.
Request a copy of the personal data he77 holds about you and information about how it is used.
Request correction of inaccurate or incomplete personal data held in your he77 account profile.
Request deletion of your personal data where he77 no longer has a legal basis to retain it, subject to regulatory retention obligations.
Request that he77 restricts processing of your data while a rectification or objection request is being assessed.
Request your personal data in a structured, machine-readable format where processing is based on contract or consent.
Object to processing based on legitimate interests, including profiling for marketing purposes, at any time.
Please note: Some rights are subject to exemptions where he77 is required to retain or process your data to comply with legal obligations under our international gaming license, anti-money laundering laws, or for the establishment or defence of legal claims. he77 will clearly explain any applicable exemptions when responding to your request.
The he77 platform is strictly intended for individuals aged 21 years and above. he77 does not knowingly collect personal data from anyone under the age of 21. Age verification is a mandatory step in the account registration process.
If he77 becomes aware that personal data has been collected from a user who is under 21, that account will be closed immediately and all associated data will be deleted as promptly as permitted by our regulatory retention obligations. If you believe that a minor may have created a he77 account, please contact us immediately at support@he77.bet.
he77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Despite these measures, no online platform can guarantee absolute security. You play an important role in protecting your own data by keeping your he77 login credentials confidential and using a strong, unique password. If you suspect unauthorised access to your account, contact our support team immediately via live chat.
As he77 operates under an international gaming license, some of your personal data may be processed by servers or service providers located outside Pakistan. Where such transfers occur, he77 ensures that appropriate safeguards are in place, including contractual protections equivalent to recognised data transfer standards, to ensure your data receives a level of protection consistent with this Privacy Policy.
he77 does not transfer personal data to jurisdictions that do not provide an adequate level of protection without implementing appropriate contractual or technical safeguards. Details of the safeguards in place for any specific transfer can be requested by contacting our support team.
The he77 platform may contain links to third-party game providers, payment processors, or other services. This Privacy Policy applies solely to data collected by he77 directly. he77 is not responsible for the privacy practices of any third-party website or service. We encourage you to review the privacy policies of any third-party service you access via the he77 platform before providing them with your personal data.
he77 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. Material changes will be communicated to registered users via email to the address associated with their he77 account, and a prominent notice will be displayed on the platform prior to the changes taking effect.
The "Last updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this Privacy Policy periodically. Continued use of the he77 platform following the publication of any amendment constitutes your acceptance of the revised Privacy Policy.
For any questions, concerns, or requests relating to this Privacy Policy or to how he77 handles your personal data, please contact our support team using the details below:
If you are not satisfied with he77's response to a privacy request, you may escalate the matter to the relevant regulatory authority designated under our international gaming license.
he77 combines SSL encryption, strict KYC practices, and a licensed operating framework to keep your personal and financial data protected at every step. Enjoy cricket betting, live casino, and slots with the confidence that your privacy is taken seriously. Strictly 21+ only. Please play responsibly.